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2014 Plenary Sessions & Masterclass

Saturday 4th October

Opening Keynote Address

Mosaic – a new digital publication to explore the science of life. - Richard Everett


Launched on 4th March 2014, and after 18 months development, Mosaic is the Wellcome Trusts new and pioneering on-line publication. Covering big story’s in medicine, its creative content uses photography, video, graphic design and illustration to compliment the stories it tells. The name itself references a phrase that Henry Wellcome used to express the interconnectedness of life - ‘Nature’s jigsaw’.

 Mosaic has adopted a new publishing model and uses a Creative Commons (CC) license. This means that all of the content is available to republish for free by anyone, both for commercial and non-commercial uses.

So far Mosaic has covered topics from the environment to the brain, in locations from India to the Netherlands. The Wellcome Trust’s  photographic team has played a pivotal role in supplying highly creative photography for many of these stories.

Richard will discuss the concept behind Mosaic and why it was launched.  He will present a case study of one of the shoots undertaken by the  photographic team as well as show many examples of Mosaics highly creative visual content.

About the Wellcome Trust

The Wellcome Trust is a global charitable foundation dedicated to achieving extraordinary improvements in human and animal health. It supports the brightest minds in biomedical research and the medical humanities. The Trust’s breadth of support includes public engagement, education and the application of research to improve health. It is independent of both political and commercial interests.


Closing Keynote Address

Playing with light, business alchemy and the quest for the magic formula - Greg Harding

 If you said you were going to resign from a safe public sector job as a clinical photographer to start a new career and business in commercial photography, at the depth of a deep financial recession with no business plan and no previous commercial experience, most people would say that you were setting yourself up for a big fall. This is exactly what Greg Harding, our closing keynote speaker, did seven years ago and now he’s running a successful and busy commercial photography business.

Greg is going to share the highs and lows of his rollercoaster ride with us and describe some of the hard-won lessons learnt along the way. He’ll discuss his experience of breaking into the commercial photography sector, how he developed his creative style to meet his customers’ needs and seized the marketing opportunities that social media and internet connectivity provide, to create a niche.

Greg will take you behind the scenes and uncover the real working life of an international commercial photographer and give you the real background behind the clients and the projects. And we’ll ask the question, “Was it worth it?”


Please click here to go to Greg's website.




Digital Storytelling and Healthcare Environments - Lisa Heledd Jones 

Familiarity with our every day environments can make spaces invisible to its regular inhabitants. This familiarity can bring with it issues when what is now hidden has a huge impact on those who travel through and in that space. Lisa will explore how the use of sounds, voices and stories can bring a different perspective to the landscapes around us and the stories we tell each other both in an online and real world environment. 

This presentation will look at examples of her own digital story work through projects in hospitals wards, through rural towns and between doctors and their patients.

Lisa Heledd Jones is the Director of Storyworks UK - an independent company whose expertise is in gathering people’s stories and presenting them in the most creative and appropriate form for the individual, research question, organisation and project. Whether through digital stories, installation or locative aural experiences. Lisa has over ten years experience in the creation and development of digital storytelling practice, having worked for seven years on the BBC's Capture Wales project before working at the Welsh Institute of Health and Social Care to set up Storyworks as a new enterprise working in the field of storytelling and health.



The Secure Clinical Image Transfer Application - Jane Tovey

The SCIT App took much longer than anyone expected to come into production, despite the Trust policy forbidding the use of mobile phones for clinical photography – rumours confirm this was still a growing trend. Over 2 years ago we decided we needed to find a solution for the growing problem of clinicians using mobile phones to capture clinical images. This is our journey, which outlines many of the hurdles we encountered on our way.

The post of Medical Illustration Services Manager at UHB Trust is uniquely shared between Jane Tovey and Jill Bradbury. Each having 30 years+ experience - coming from a background of clinical photography, but now have more than half those years in management, trying to find innovative solutions to the ever increasing number of NHS challenges.



Matching fundus photographs of classmates. An informal competition to promote learning and practice of direct ophthalmoscopy among medical students  - Bård Kjersem

To present a new approach for teaching direct ophthalmoscopy to medical students. Methods: At the University of Bergen, four consecutive classes of fourth-year medical students complete a required 9-week ophthalmology course every year. In the present project, one fundus photograph was taken of each student. The photographs were randomly numbered, printed on A4 glossy photo paper, and displayed on the classroom wall. Each student was given a form to fill in the fellow students names matching the number of the fundus photographs. They were encouraged to practise direct ophthalmoscopy on their classmates outside formal teaching hours. At the end of the course, they returned the filled-in forms, and those with the highest number of correct matches between the fundus photographs and fellow students received a reward. Results: Between 2011 and 2013, 239 students completed their ophthalmology course. Of these, 220 students (92%) voluntarily participated in the project. The mean score was 70% correct matches between fundus photographs and fellow students (range 7 - 100%). The students  course evaluations were overall positive. Conclusions: We recommend the use of peer fundus photographs in the context of a learning competition as a simple, inexpensive, and effective way to improve teaching of direct ophthalmoscopy.

Bård Kjersem is an ophthalmic photographer at Haukeland University hospital in Bergen, Norway.
•    BSC in medical illustration at Glasgow Caledonian University
•    PgCert in medical illustration at Cardiff University



Modern media in medicine: Developing apps and video games  - Cilein Kearns

The presentation will discuss the author’s experiences in the creation of medical apps and games aimed at Doctors, Surgeons, Medical students, Patients and the public. It will summarise the development process needed to get an app from an idea to a published piece of software. Common pitfalls, issues about multi-platform development and ethical considerations will be touched upon.

Cilein Kearns, MSc, MA is a Freelance Medical Illustrator, Independent App Developer and 4th Year Medical Student. He has worked professionally in Freelance Illustration and the Video Game industry for studios including Sony PlayStation across 12 video games and apps for PS4, PS3, iOS & Android Devices, PC, Mac and the Nintendo DS. He has several published medical apps and continues to develop more alongside his medical training.



Patent Medicine: Selling The Cure  - Norm Barker

This presentation of trade card images explores several major themes used in the advertising of patent medicines. These advertising themes are of historical importance because they document and illuminate one of the most critical time periods in the history of western medicine: the transition from an¬cient Galenic notions of internal humors as a cause of disease to modern understandings that both internal and external factors, such as micro-organisms, can cause disease.
This time period also reflects increasing refinement in the understanding of human anatomy, the fruit of sev¬eral centuries of diligent and sometimes dangerous work of early anatomists. The early studies of physiology, the discovery of micro-organisms or “germs,” and the exciting discoveries of electricity, radiation, and magnets and other scientific wonders all found their way into the growing fund of traditional scientific knowledge, but they also found their way into the advertisements of patent medicine manufacturers.
Some advertisements illustrate the Victorian love of puzzles and optical illusions. Other major advertising themes include medicines marketed towards women, the “sick patient motif ” and the “before-and-after” card. Some cards are beautiful examples of the new printing technology of “Chromolithography”. Many of these same advertising themes or motifs can be seen today in ads designed to sell to consumers both traditional as well as non-traditional medicines and medical devices.

Norm Barker MS, MA, RBP is a Professor of Pathology and Art as Applied to Medicine at the Johns Hopkins University, School of Medicine. He is Director of Pathology Photography and Graphics Laboratory at Johns Hopkins School of Medicine. He specializes in photomicroscopy and macro photography. He is a fellow of the Biocommunications Association. His work appears in textbooks, journals and museums worldwide. His photographs are in the permanent collections of more than forty museums including The Smithsonian, The George Eastman House, The American Museum of Natural History, The Nelson-Atkins Museum and The Science Museum in London. He has published 6 books and numerous scientific articles. His new book collaboration “Hidden Beauty: Exploring The Aesthetics of Medical Science” shows the beauty of medicine and the human body and will be going on a museum tour in 2014-2018, the first stop, The Mütter Museum in Philadelphia.



Turning negative expectations into positive outcomes.
How a dedicated TV show helps children cope with their visit to hospital.  - Simon Pase

In December 2013 The Royal Children’s Hospital launched a new in-house television program to help children experience and understand more about unfamiliar hospital procedures, people and environments. The Be Positive program is founded on research that suggests anticipatory anxiety increases children’s pain perception (Tsao, 2004), that Anxiety and fear caused by unfamiliar environments or lack of information further compounds this fear (Salmela, Salantera & Aronen, 2009), and that when children and families understand what is expected they are less stressed and the rate of successful procedures is improved (de Bie, 2010).   
This presentation will detail the creation of a new in-house television program, from concept development to production, and lessons learned along the way. The Be Positive experience is valuable to anyone concerned with communicating healthcare to a paediatric audience and the efficacy of video as a medium for procedural preparation.

Simon Pase is the Video Production Coordinator at The Royal Children’s Hospital, Melbourne, where he co-developed the Be Positive program. He holds a Bachelors Degree in Media Arts and Masters Degree in Creative Media (Film & Television Production) and has experience in television production and advertising copywriting.



Modernising Scientific Careers – the changes to ophthalmology staffing and services – ophthalmic imaging  - Matthew Thomas

The Modernising Scientific Careers (MSC) agenda is changing the way we will be delivering ophthalmic clinical services in the future. New educational training and qualifications are being delivered which will influence the way services operate and are staffed. An overview is presented of the new arrangements, with course structure and how these are beginning to affect service delivery. New training and educational arrangements will be highlighted, with a case example of how Bristol Eye Hospital is continuing to develop staff and services in line with MSC. This will be discussed in respect of the massive capacity issues facing ophthalmology services over the next few years.

I started in Medical Photography and Illustration in 1973 in Central London. Since then I have worked in a medical school, general and specialist hospitals, pharmaceutical and public sector industry and currently lead Bristol Eye Hospital imaging services. I am active in the Modernising Scientific Careers agenda for developing the training and education of the evolving group of Ophthalmic and Vision Scientists.



Work smarter not harder – Creative thinking  - Giles Arbon

Creative thinking is something our profession is good at with visual material (photography, design) but how about creative thinking in the way you work and others access your service?

Do you have “niggles” in your department or organisation that hinders your daily work?

How do managers view systems and change, this presentation will give you a basic set of tools to build on with the same language as managers are trained with in the NHS.
The presentation will run through “niggle” solving, systems thinking methodologies, effect of change giving you some tools to work smarter not harder and finishing with an overview of the NHS Leadership Academy free courses to enable you to develop your skills in this area should you wish.

Giles been in the Clinical Photography field since 1999 firstly working at Ipswich Hospital and then at West Suffolk Hospital.
Whilst working in a pioneering diabetic eye screening program Giles was approached to set up a full time clinical photography service at the West Suffolk Hospital FT.
Since 2006 Giles has been Clinical Photography Lead for the hospital and introduced a trust wide digital management system, which reached the Health & Social Care Awards regional final in 2008,  along with e referrals and e consent.
In the last couple of years Giles was accepted onto a Clinical Leadership Fellowship with the NHS Leadership Academy and during this course obtained a Post Graduate Certificate in Leadership and Service Improvement and a Clinical Fellow of the Academy. Within the last year Giles’ department has been awarded IMI Level 2 QAS accreditation.



MSc’s in Medical and Forensic Art: A reflection on the last seven years, highlighting good practice, challenges and changes  - Caroline Erolin

The MSc’s in Medical and Forensic Art have been running at the University Dundee for seven years.  A lot has changed between the first intake of five students in September 2007 the most recent of thirteen in 2013.  This presentation will examine on the how the course has developed over this time, reflecting on examples of good practice, including innovative teaching methods and assessment practices.  It will discuss how challenges have been overcome and explore what changes have taken place in order to keep pace with technological developments.  The talk will be illustrated with examples of student work taken from the last seven years.

Caroline Erolin obtained her MSc in Medical Art in 2002.  She has over 12 years experience of working in the fields of medical and forensic art and over 8 years experience of teaching at masters level.  Caroline is the course coordinator for the MSc’s in Medical and Forensic Art as well as being actively involved in consultation and research within the department.
Her research interests focus on the future of medical art and artists, particularly in relation to new and developing technologies.  She is studying a part time PhD to research the development and use of the virtual reality haptic dissection of anatomical models.  Caroline is also involved in research projects and collaborations with many other members of staff and students.



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