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2014 Workshop details

 

“The JVISCOM participant –led innovation and collaboration workshop for budding authors” - Carly Dakin, Amy Lake & David Bryson

 

Last year the journal of visual communication team carried out a survey, part of which asked members the reasons why they hadn't submitted an article. Responses demonstrated the reasons were lack of time, experience, awareness and confidence. In response to members needs we decided to run this participant-led development workshop using a 'flipped learning' model. Participants will access an informative lecture prior to the session and the session will be used to re-cap on the information, encourage development and sharing of ideas and hope to set budding authors on a more confident and informed path to submission. Our aim is also to engage members further with the journal as an opportunity to develop professionally, and instil a sense of ownership of it. The workshop will be divided into group work and reflection time. The workshop facilitators will provide encouragement, advice and experience. It is aimed at a proactive audience who do not want to sit and listen but want to engage and do!

The Journal of Visual Communication in Medicine is an international peer-reviewed publication promoting the effective use of communications media to improve healthcare through education, good clinical practice and research. Offering early online publication, collecting and combining its online content into two full colour printed issues delivered to subscribers each year.

 

“Now for something different” - David Bishop

 From the portrait that looks like a staff ID shot to the CT scanner that looks like a lump of plastic with a hole in it, to the group shot that looks like everyone is in front of a firing squad – what can you do to make it interesting?

Knowing your environment and using a variety of techniques the Medical photographer is in a very good position to create something different.

David will showcase some of his recent work where it has not been possible to use portable studio lighting equipment, discussing the use of minimalist equipment used in conjunction with a variety of techniques to create a selection of images from the same photographic session.

David Bishop works for UCL AISC Medical Illustration and is based at the Royal Free London where he is the photography services manager. He is also a visiting lecturer for the University of Westminster on their BSc Clinical Photography course. David specialises in PR / Corporate photography in healthcare and medical research.

 

“To see or not to see! – Maximising the imaging potential of your dermatoscope” - Anthony Hubbard

 Dermoscopy has been used throughout a variety of professions within the medical industry for many years aiding the diagnosis of many skin conditions by use of a dermatoscope. As it's usage grows, so too does the demands of the kit. A host of manufacturers across the world are adapting and developing their products to the requirements and needs of the professionals in order to provide superior imaging. However, very rarely do these manufacturers tell you how to maximise the potential of your scope or how to prolong it's life. Our aim is to share our knowledge gathered over 50 years of working in dermatology and imaging. With a final aim to support you in obtaining the best possible images, caring for your scope and providing you with all of the latest developments in skin imaging.

Anthony Hubbard is the Managing director of Schuco International (London) Ltd, who provide equipment for the early detection and treatment of skin cancer.  He has a personal interest in the early detection of skin cancer and on sun protection product development, regularly presenting lectures on the ‘Science of Suncare’. As a scientist, he enjoys the various technologies associated with diagnosing skin cancer and presents on dermoscopy and full body screening. He supports Skin Cancer Nurse Specialists and Patient Support Groups in helping to raise the awareness of the problems associated with the sun and hosts patient group meetings. He previously managed the Uvistat Brand of prescription and OTC sun protection products and prior to that worked at Boots the Chemist PLC from 1995 - 2004 in a variety of technical and developmental roles, specialising in developing sun protection products and cosmetic product safety. He holds a General Certificate in Health and Safety at Work and is a Fellow of the Royal Society of Chemistry (CSci, CChem, FRSC), Member of the Society of the Chemical Industry and Member of the Institute of Directors.

Anthony is also a Licensed Tutor for the Football Association, where he teaches and mentors referees. He enjoys relaxing by the sea, walking and watching Nottingham Forest.

 

“Workflow for creating illustrations in Zbrush and Photoshop” - Tim Vernon

 

Tim Vernon has been using Zbrush (a 3D sculpting program used widely by film, television and games companies) and Photoshop for 6 years to produce scientific conceptual images.

He will show examples of work that he has produced with the 2 programs, discuss the skills required to model and render 3D assets in Zbrush. He will then take the audience through the stages of producing an image. The session will end with a practical demonstration of compositing render passes in Photoshop.

 

"Audio is more than 50% of any film"- George Lucas. How can you improve the audio in your filming? - Tim Constable

 

  • Factors that may affect your audio recording.
  • Microphone choice.
  • Microphone placement.
  • Internal vs. External recording.

 

Today is a great time to be in the industry as the style of production is changing rapidly with introduction of video on HDSLR cameras.  Tim feels fortunate enough to look after the UK and several international markets for Rycote, a varied role, but centres around getting Rycote products into the hands of the people that use them in order to minimise the effects of wind and handling noise on audio tracks. Audio is often over looked, possibly because it is perceived as a black art. Hopefully, Rycote can change that! After all as George Lucas once said, "audio is more than 50% of any film". You will endure watching poor images with good sound, but not poor sound and great images.

 

“OCT… The face of en-face”Tim Cole

 A workshop in dissecting the retina in a whole new way using OCT. En-face or Z-plane/coronal scanning is a newly popular form of imaging which allows us to view structures and pathologies from a different angle. This workshop will appeal to new and old OCT users and will cover the clinical benefits of en-face in a working environment.

As a Clinical Product Specialist and part of Topcon’s Clinical Affairs Team, Tim provides technical support and education for all Topcon customers using ophthalmic imaging instrumentation. He has extensive NHS clinical experience and photographic skills, which help clinicians and technicians unlock the true potential of their equipment, ultimately improving the treatment of patients. Working for Topcon allows Tim to stay on the forefront of ophthalmic imaging technology and has allowed me to specialise in swept source OCT technology and advanced LED slitlamp photography. Tim Joined Topcon in the summer of 2011.

 

“Portraits and the Self”Stephen Moore

 Many people are challenged by poor self esteem and body image. The way we see ourselves and others is influenced by the media and our own perceptions about what constitutes perfection. The birth of photography, film and television has led to greater scrutiny and criticism of the body and the self.

 This session, using art and photography aims to stimulate a positive approach to viewing ourselves and others. You will be encouraged to view others in a positive light. Suspending self conscious regard for the perfect drawing or the most technically proficient photograph, participants will make charcoal drawings and photographs of each other.

 

Finally, we will review how it felt to view and be observed by others as we discuss the results.

Stephen Moore studied photography at Bournemouth and Poole College of Art and Design. He has worked in general and clinical photography since 1984 and now runs Moore Creative, a business that aims to represent and promote creative practice. Stephen also now works as Activities Coordinator in a residential care home. He has worked with young people in Scouting and is now looking to offer this workshop within schools.

 Stephen can be contacted at stephen.moore2013@icloud.com

Tel 07533 195017

http://stephenmoore2013.wix.com/moore-creative

 

“From Hollywood to Hospital: How to win over your audience with a fundraising or promotional video”Simon Pase

 The video medium offers a platform for deeply persuasive and emotional communications. This workshop examines the role of classic Hollywood narrative as a foundation for story structure in short, factual video pieces. Balancing screenwriting theory against several successful video campaigns, the roadmap for an enduring and effective video will be revealed, whether you want to open wallets or open minds.

The workshop will introduce participants to the fundamentals of classic Hollywood narrative structure, and learn how this can be applied to factual storytelling, especially in the medical context. With view to creating an emotive video, the workshop will invite participants to view their role as a writer first, and video producer second. The audience will be invited to critique a series of short video campaigns. The workshop will conclude with an interactive session where participants will strategise interviews for a fundraising video.

Simon Pase is Video Production Coordinator at The Royal Children's Hospital Educational Resource Centre (Melbourne), which holds an enviable reputation for its many successful, award-winning fundraising and promotional campaigns across the health sector. Simon brings experience in advertising and broadcast television, and has a scholarly interest in screenwriting and documentary.

 


Image by Simon Bruntnell

2x Workshops repeated twice during the day:

“Product Photography"

“Glass Photography”

 Simon Bruntnell


Simon will be running two workshops AM and PM

The workshops will be aimed at the areas of:

Simple Product photography:  With the use of simple backgrounds and lighting set up’s candidates will be able to witness very simple lighting techniques which can elevate a shot. With simple considerations the candidate will be able to make images that look more ‘front cover’ than just function.

Photographing Glass:  Glass always was considered one of the ‘hardest’ things to photograph. A certain ‘heart sink’ feeling amongst pro photographers will be de mystified. Here the candidate will be able to witness, simple and yet effective lighting set ups using the most basic of lighting equipment.

The session will open to questioning; the candidates will see how Simon shoots his work flow. 

Simon Bruntnell is a creative/commercial photographer based in the West Midlands. Simon has built up a reputation for photographing contemporary glass art. But his practise covers all aspects of photography. A former part time MTO 4 medical photographer based at The Dudley Group of Hospitals Simon has some insight into the needs of medical photographers being asked to produce imagery for a wide range of assignments.

“I didn’t go down the formal medical photographer/illustration route for training. I gained experience in the private medical sector in 1993 after completing my degree (in the arts) and some years of professional assisting to the commercial industry then moved over to NHS, working as a part time medical photographer for a few year. In that time, I gained some insight into the training provided to ‘medical photographers. So it’s not my intention to ‘wow’ the audience with fancy and forgettable techniques because they are too complicated. I intend to add a few strings to your bow and keep those demanding consultants happy and maybe ‘wow’ them".

 

 

"An Introduction to Ophthalmic Slit Lamp Imaging" - Rosalyn Painter

This 30 minute workshop will look at the basic techniques needed to get good quality anterior segment imaging. It will focus on Slit lamp photography but also include example of when photography just isn’t enough, what equipment we use then and why. The aim of the session is to gain an understanding of how and why the eye is imaged, if the patient requires special equipment for measurements to be taken and what to do if this is necessary.

We will look at how a slit lamp is used, with the slit lamp provided by Topcon, Patient positioning, potential pitfalls and special requirements for infection control and health & safety. A quick look at paediatric slit lamp photography will close the session. Some members of the group may be asked to volunteer as a patient to demonstrate technique.

Rosalyn works as an Ophthalmic and Vision Scientist for Bristol Eye Hospital at Bristol for two years, and has previously worked at Southampton Eye Unit in a similar roll and before that in high street opticians involved with dispensing glasses and laser vision corre

 

“The Sick Rose” - Dr. Richard Barnett

 

The Sick Rose, which has been shortlisted in the 2014 British Book Design and Production Awards, is a beautifully gruesome and strangely enthralling visual tour through disease in an age before colour photography.

“It’s a transfixing, sublime collection of portraits of the highest art” – Times

“Astonishing images of the dissected and diseased… superbly erudite and lucid accompanying text… Here we see unpacked the mortal elements of many anonymous individuals – and by extension our own” – Will Self, Guardian

“Appalling, if brilliantly rendered… A fascinating book, albeit only for those with strong stomachs” – Nature

“A fascinating, gruesome look at how the medical profession depicted afflictions before colour photography” – Big Issue

Richard Barnett is a writer, teacher and broadcaster on the cultural history of science and medicine. His first book, Medical London: City of Diseases, City of Cures, came out in 2008, and was a Book of the Week on BBC Radio 4, and his latest book – The Sick Rose, on art and anatomy in an age of revolution – is published by Thames & Hudson in the UK and DAP in the US. Seahouses, his first collection of poetry, will be published by Valley Press in spring 2015. He has taught the history of science, medicine and evolutionary theory at the universities of Cambridge and London, and in 2011 received one of the first Wellcome Trust Engagement Fellowships. He has made many appearances on British and US television and radio, and was a judge for the inaugural Wellcome Trust Book Prize in 2009. He is online at richardbarnettwriter.com, and on Twitter @doctorbarnett.

 

“Medical Picture Libraries”Peter Grencis

 
 
 
 

An introduction to how clinical illustrators can utilise medical picture libraries as a potential source of income for their departments. The workshop will include an overview of how picture libraries work and case studies of departments who have used these services. Additionally the workshop will provide many interactive elements including delegates assessing real images as to their suitability for library use, estimating the ‘highest grossing seller’ from picture library images, and a Question and Answer forum with photo library staff.

By the end of the session delegates will hopefully leave with new-found enthusiasm for a way of generating income which perhaps they had not considered before.

Peter is head of a clinical photography service based in Durham managing four departments spread county wide. As a member of IMI Council I have been tasked with looking at how IMI can support members who wish to submit images to medical picture agencies as a way of income generation.

 

“Communication, the key to a successful relationship”Mike Samuels

 
 
 
 

Communication is not one of the strengths associated with photographers and we are classically what Michael Gerber describes in his book the E-Myth, technicians. Experts in what we do but not great communicators, financial wizards or entrepreneurs.

Many of my colleagues have been thrust into management simply on the progressive ladder of promotion and no matter how many courses we’re sent on it’s difficult if not impossible to remove the technician from their psyche.

As a starting point in addressing this difficulty I’d like to get you all thinking and working together to improve communication within the profession before moving on to educate those outsiders who maybe don’t know as much as you’d like about your talents and skills.

So how much do you know about each other? Many of you will presume to know about each other’s work simply on the basis of what your professional interests are or when you’ve played golf or squash together, in fact it’s my business experience that you probably know very little about each other which probably means you know even less about your clients and more importantly what they want and expect from you.

Working in the commercial world it’s essential that you understand what your client want or maybe think they want.

One of the things we easily forget, is to listen and one of the biggest mistakes is to assume.

Doctors use the referral process all the time with their patients when they send them to see colleagues they are seeking to find the expertise most suitable or appropriate for the best outcome for their patient.

Unfortunately, they don’t have regard for the professional knowledge and part of that problem is they just don’t understand the added value we can provide. Because they have a top of the range DSLR with every whistle and bell imaginable and love taking pictures they want to do it at work too.

They need to Know, Like and Trust you and your knowledge skills and this credibility can only be achieved by communicating with them allowing you build a relationship.

 As professionals we may not have been sufficiently abundant and too protective of our skills to an extent that some clinicians have side-lined us completely with many highly skilled photographers having to find new avenues for their talents outside the medical sphere because of the perceived dominance of the “do it yourselfers”.

The good news is that these skills are readily transferrable where there’s a willingness to adapt and opportunities for trained professionals can still be found where experience and expertise still count

During the last 8 years as a freelance and previously in my career in clinical photography I have observed a situation where medical illustration is often considered a Cinderella service called upon when the consultant has left his digital camera behind or need someone to put a large format poster together for the all-important conference he’s known about for the last 6 months but needs tomorrow.

I have worked as temporary cover in departments where medics are never seen and quite often the only conversations between the department and the clinicians are when they are complaining about service.

 Much of this attitude can be attributed to poor communications; so many times our consumers don’t know what’s possible or have little respect for our knowledge. It is the duty of medical illustrators to redress this imbalance and educate the physicians, surgeons and pathologists that we are a can do profession and love to help.

This workshop will address our relationship with each other as professionals and move on to look at the way what we do has been devalued by the digital age. How we can rebuild our visibility as professionals and restore our status as experts and advisors, re-establishing credibility and recognition in our chosen speciality, and where this is impossible evolving into profitable professionals outside medicine in the commercial world. 

After 40 years as a medical photographer Mike Samuels took early retirement in 2006 after being Head of Medical Illustration at the Royal Free & UCL Medical School.

He then made the transition into self-employment, discovering the importance of networking and communications as tools for acquiring and retaining customers and building a successful business.

 

“Creation of interactive iBooks for use within healthcare; a 'how to' demonstration on the ease of creating and deploying iBooks as an alternative to patient information leaflets and diagrams”- Mark Roughly & Miriam Waite

 
 
 
 

An interactive session on creating iBooks using Apple's iBooks author software and a look at how iBooks could be implemented within healthcare settings.

Having discovered iBooks through supervising MSc Medical Art student research projects I have seen the potential use of iBooks in a healthcare environment.  As iBooks Author is an Apple software that is relatively new, there are many people out there who are excitedly pushing the use of its embedded interactive features to take the book format away from just reading novels.

Tablet devices are widely becoming more available to members of the general public and their ability to interact with them in a self learning environment is becoming more common place.

As an example, Miriam Waite, a past MSc Medical Art student created an interactive iBook that was used to explain Temporomandibular disorders (TMD) to patients waiting to be seen by specialist dentists at Dundee Dental Hospital. It contained videos from clinicians, 3D animations, interactive 3D models and interactive 2D illustrations. A huge multimedia resource used to inform and also reassure patients. Here was a resource that patients could work through, either in their own time, a waiting room or with a clinician present.

From an educational aspect, Dundee Dental School created a Tooth Morphology iBook, containing interactive 3D models of ideal human teeth. Here students were to learn about teeth using these iBooks in conjunction with plastic teeth and dental charts, taking learning about this subject away from a lecture and seminar environment.

The advantages of iBooks is that the software used to create them is free (mac only) and you can share them (for free) without uploading them to the iTunes store, allowing for the creation of bespoke resources in house.

Mark Roughley has a BA(Hons) in Illustration and Animation from Manchester school of Art and an MSc in Medical Art from the Centre for Anatomy and Human Identification at the University of Dundee. Having worked freelance on projects for surgeons and health professionals after graduation, he also worked as an artist in residence and guest artist at High Schools and Colleges across Merseyside. From there he went on to become a lecturer in Medical Art to support the 2012-2013 academic year and continued to work closely on projects with health professionals at Ninewells Hospital Dundee. In his current role as Learning Technologist and Medical Illustrator at Dundee Dental Hospital and School, he is involved in creating bespoke learning resources for dentistry students (including 3D models, animations and digital illustrations), working closely with academics to support research using 3D visualisation techniques, and helping academics in providing innovative learning scenarios for students, including anatomy face painting, interactive iBook learning sessions and raising awareness of technology enhanced learning options. He is also a guest lecturer and research project supervisor for the MSc Medical Art course.

An archaeologist-turned-medical illustrator, Miriam has just finished her Medical Art MSc at Dundee University and is about to embark on a freelance career. Her dissertation project involved the creation of 3D computer models of the skull for the incorporation into an iBook to help patients with temporomandibular disorders.

 

“Photographing Patterned Injuries in the Forensic Post Mortem Room: An Introductory Workshop” - Marc Smith

 

This workshop will briefly introduce delegates to different types of patterned injury and causation.  Discussion will include Photographic techniques, including use of scales, tripods, lens types and camera file formats.  The problems that may be encountered when undertaking such work will also be discussed, along with how one may present such photographs in a court of law.

Working in small groups, delegates will explore the photography of mock-injuries, together with scaled photographs of potential implements.

It is recommended that delegates bring a memory stick, or simulate storage device, in order to take their photographs away with them, for further work and additional research.

Marc has worked as a Medical Photographer, and was fortunate to work alongside several Forensic Odontologists before switching to work exclusively with the team of Home Office Registered Pathologists based at UHW.  His work is used to present evidence in Criminal and Coroners Courts, and for teaching Medical Staff and Students.

 

“Shooting Video with Nikon DSLR’s” - Julian Hollingshead

 

Shooting Video with Nikon DSLR’s
A talk covering tips and tricks of shooting video with DSLR cameras covering the following items
- Camera Settings, optimise your camera
- Focusing methods
- Correct choice of Aperture
- Internal vs. External recording

Julian Hollingshead works for Nikon UK as their Business Support Executive.  He is responsible for account management to all business customers within the UK and Ireland.  Julian joined Nikon in 2002 and has worked in various areas of Nikon’s imaging business including their European Technical Office for 5 years where he was in charge of Level 4 technical support along with current and future product training for Nikon offices throughout Europe.

Julian manages and assists all aspects of Nikon UK’s business clients including Military, Medical Illustration, Press, Social and Sports photographers by offering technical advice,  pre-purchasing information and customer training where required after a purchase.

 

“The Adoption of the Latest 3D Photography in the Queen Elizabeth Hospital, Birmingham” - Jill Bradbury, Jane Tovey & Kelly Duncan

 

This workshop is designed to showcase the real-world scenario in which the Clinical Photography team at QE Hospital decided to implement the latest in 3D photography technology to provide a high-value service to the breast reconstruction surgeons.
 
The session will walk delegates through the process being deployed. Starting with a quick overview of the 2D photography protocols for breast patients and the reasons the team decided to move forward with 3D torso photography. To help secure funding, the session will describe the department’s technology evaluation process and the resulting business case presented to management.
 
Now with the technology in place, delegates will review the fundamentals of 3D capture and the shape information generated within the context of breast reconstruction.  We will walk through how the team defined and now applies new 3D surface imaging standards to patient documentation. Lastly, in common with the adoption of any new technology, the practicalities associated with providing value to the clinicians.
 
This session is designed to be interactive so delegates will be able to see the 3dMDtorso System in use at the QE2; ask questions about the practical aspects of adopting a new technology in medical photography; and discuss topics such as promotion of the service within the trust.
 

Jill Bradbury & Jane Tovey:

Throughout the 12 year partnership in managing the Medical Illustration Service at University Hospital Birmingham NHS Foundation Trust both individuals strive to deliver cutting edge and innovative approaches to service provision. Together with Katy Rowland, Clinical Photographer, they have pushed 3D imaging forward in the past year, with a change in systems to incorporate the ability to imagine the torso area.

 Kelly Duncan:

As Co-Founder and Director of 3dMD, Kelly Duncan has 20 plus years of experience in the adoption of innovative technologies to improve efficiencies and achieve results. For the past 14 years at 3dMD, she has worked closely with thought-leading clinical and research teams around the world who routinely apply 3D clinical photography to improve patient care.

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Clinical photography, design and video in healthcare